The reveal of the T-Rex Leather™ handbag has attracted coverage across major broadcast, lifestyle, luxury, design, advertising and technology media.
From Good Morning America, CNN, BBC News, CBS and ABC to Reuters, Yahoo Life, The Drum, Ad Age, Robb Report, Designboom and TechRadar, the response has shown one thing clearly:
T-Rex Leather™ is not only a striking luxury object. It is a signal of where bioengineered materials can go next.
Developed by Lab-Grown Leather Ltd, in collaboration with The Organoid Company, VML, Art Zoo and designer Michal Hadas of Enfin Levé, the handbag demonstrates the creative and commercial potential of LGL’s Advanced Tissue Engineering Platform (ATEP™).
T-Rex Leather™ shows how biology can be used to create materials beyond the limits of traditional animal hide.
It points to a future where luxury is not defined only by natural heritage, but by biotech exclusivity, precision and creative control.
This is the story the media picked up. A handbag became the headline. The platform behind it is the bigger story.
